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Why it's Worth Creating a New Website for Your Business
- sam95997
- Sep 5, 2024
- 4 min read
Updated: Sep 24, 2024
Introduction
A lot of the business owners I meet have a good thing going already, and it's usually a mix of good branding, storytelling, lead generation and customer acquisition and run exclusively from their strong social media presence or from various b2b referral partners, paid advertising or the king of them all, word of mouth.
What if one or more of those revenue streams got knocked out for a period of time? Aside from word of mouth, all of those pipelines heavily rely upon third parties. Today, it's not uncommon to see businesses shut up shop for weeks, even months because they got locked out of their instagram account.
Your website is not only the heart of your online presence, it's also your asset; completely isolated from many of those third party issues. If you're creating a new website, it’s gotta be on point. In this blog, we’ll dive into why having a up-to-date website isn’t just a nice have - it’s essential to boosting your brand, collecting valuable data, ramping up conversions, and setting you up for success.
Why a New Website is Worth it
Website Benefits
The benefits of creating a new website are that it boosts your visibility, makes it easier for people to find you through search engines, and it's also a hub for customer engagement from inquiries to online purchases, and streamlines processes that might otherwise take hours. Plus, with the right design and functionality, it can collect valuable data to help you understand your audience better, personalise marketing efforts, and ultimately grow your business faster.
Choosing the Right Platform When Creating a New Website
Wix vs. Webflow: What’s the Best Fit for Your Business?
Selecting the right platform depends on your business needs and tech know-how. Wix is a great choice for those who want a straightforward setup, while Webflow offers more flexibility for those who want a custom touch.
Wix Perks:
Super user-friendly, even if you’re not a tech whiz
Plenty of templates to choose from
Built-in SEO tools to help you get noticed
Study: According to a survey by WebsiteBuilderExpert, Wix is one of the most popular website builders due to its ease of use and customization options. WebsiteBuilderExpert Survey
Webflow Perks:
More design freedom
Great for advanced custom features
Ideal for ambitious projects with big goals
Squarespace, Shopify, Wix, or WordPress: E-commerce Platforms for the Modern Business
If you’re running an online store, choosing the right platform is key when cresting a website. Whether you’re catering to customers in Auckland, Wellington, or Sydney, platforms like Shopify, Squarespace, Wix, and WordPress each offer unique benefits.
Shopify: Ideal for managing products and payments with ease. It’s a solid choice for businesses looking to scale quickly.
Squarespace: Great for businesses that want a stunning site without the hassle. Perfect for those with a sharp eye for design.
Study: Squarespace is noted for its elegant design templates and ease of use, according to a review by PCMag. PCMag Review
Wix: An accessible option for smaller e-commerce stores, offering a range of templates and simple e-commerce features. Ideal for businesses that need an easy-to-use platform without compromising on design.
WordPress: Best if you’re after flexibility and don’t mind a bit of a learning curve. Its vast range of plugins supports complex e-commerce setups.
Key Website Features Every Business Needs
User Experience: Keeping Your Visitors Engaged When Creating a New Website
In Aotearoa, your website is like your digital storefront. It’s where you show off your brand and what you’re all about. A sleek, modern site helps build trust and shows you’re legit but if your site looks outdated or clunky, you risk losing potential customers who might think you’re not up to scratch.
Must-Have Elements When Creating a New Website:
A fresh, standout design that reflects your vibe
Clear and engaging branding
Easy-to-find contact details and support
Testimonials and success stories
Study: A study by Stanford found that 75% of users judge a company's credibility based on their website design alone. Stanford Web Credibility Research
How First Impressions Influence Customer Decisions
Research says people judge your website in less than 0.05 seconds. Yep, less than half a second! Your site needs to impress from the get-go. A well-designed site that’s easy to use can turn casual visitors into loyal fans, whether they’re checking you out from Auckland, Christchurch, Wellington, or beyond.
SEO Basics for Websites
A website that’s a breeze to use keeps visitors engaged and coming back. Factors like fast load times, mobile-friendliness, and smooth navigation can make a huge difference. For example, a one-second delay can result in a 7% drop in conversions - so speed definitely matters.
Top UX Tips:
Make sure your site works well on mobile
Keep load times quick
Use clear, compelling calls-to-action (CTAs)
A great website needs to be easy to find, too. Basic SEO practices like using relevant keywords, meta descriptions, and alt text for images will help your site rank better in search results, attracting more visitors from New Zealand and beyond.
SEO Essentials:
Use keywords that resonate with your audience
Include meta tags and headers
Optimise your images and create useful internal links
Study: Moz’s SEO guide highlights the importance of keywords, meta descriptions, and image optimisation for better search engine rankings. Moz Guide
Conclusion
For businesses, from restaurants in Auckland to enterprises looking to expand globally, a well-designed website is your digital storefront. It’s not just about looking good but about building trust, engaging users, and being easy to find. By choosing the right platform and focusing on user experience and SEO, your website can become a powerful tool for driving growth and success both locally and internationally.
Try our website cost calculator now to find out what you can do with your budget.
