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Having an effective digital PR strategy can make all the difference in building your brand's reputation, gaining visibility, and driving traffic. Unfortunately, if you were to sign up to all the necessary digital PR tools, you'd be out of pocket by over $1k per month. Fortunately, we've combed the internet to find you a list of 10 free digital PR tools to boost your online presence! Here's a round-up of some fantastic free digital PR tools that can help you optimise your PR campaigns without breaking the bank. These tools will be a game-changer for businesses, especially in New Zealand, looking to connect with journalists, influencers, and customers while building their online reputation.
Connectively is a valuable tool for building relationships with journalists, bloggers, and influencers. It allows you to discover media contacts and streamline your outreach efforts, making it easy to pitch your brand to the right people. Whether you’re promoting a new product or seeking media coverage, Connectively gives you the tools to connect with top-tier media professionals across various sectors.
Use it for: Establishing media relationships and increasing press coverage.
With BuzzSumo, you can identify top-performing content in your industry and track the influencers driving those trends. The free version of BuzzSumo gives you insights into the types of content that resonate with audiences, helping you tailor your outreach and content strategies for PR success.
Use it for: Discovering trending topics and influencer outreach.
Mention is a social media listening tool that helps you track mentions of your brand across the web. This tool provides real-time monitoring of blogs, social media, and news sites, helping you manage your online presence and quickly respond to any press or social conversations about your business.
Use it for: Social listening and PR crisis management.
Hunter.io allows you to find email addresses for journalists, influencers, and media contacts, making it easy to conduct PR outreach. It’s ideal for building a media list on a budget, and its free version offers a limited number of searches each month.
Use it for: Building a PR outreach list.
Muck Rack connects businesses with journalists by providing a searchable media database. You can look for journalists by the types of stories they cover and pitch your brand directly to the most relevant contacts. This tool also helps you track your PR results and monitor news in your industry.
Use it for: Connecting with journalists and media outlets.
PressHunt is a fantastic alternative for digital PR professionals looking for a free tool. It provides access to a vast database of journalists, allowing users to filter by beat, location, and publication, perfect for sending targeted outreach to the right media contacts.
Use it for: Finding journalists and building targeted media lists.
Prowly offers PR software that includes a media database, press release distribution, and analytics. The free trial allows you to get a feel for the platform and see how it can streamline your PR efforts, making it easier to run campaigns and connect with media contacts.
Use it for: PR campaign management and media outreach.
Snov.io provides email tracking, CRM integration, and lead generation tools, perfect for PR outreach and follow-up emails. Its free tier offers a limited number of searches but is useful for finding contact details for your PR outreach efforts.
Use it for: Email outreach and follow-up automation.
ResponseSource connects brands with journalists looking for expert commentary, case studies, and PR collaborations. It’s a great way to quickly get press coverage and build your brand’s authority in your industry.
Use it for: Securing press mentions and media collaborations.
Google Alerts allows you to monitor the web for mentions of your brand, competitors, or relevant industry topics. By staying on top of media mentions, you can respond to opportunities quickly and manage your brand’s reputation in real-time. Plus, it’s completely free.
Use it for: SEO, Reputation management and real-time media monitoring.
Connect with Journalists, Influencers & Bloggers with these Free Digital PR Tools
These free digital PR tools can help you build your brand’s authority, secure press coverage, and manage your online reputation without stretching your budget. With the right tools in hand, digital PR can boost your online presence and help you compete in an increasingly crowded marketplace.
