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FREE GOOGLE ADS, META & TIKTOK ROI/ROAS CALCULATOR

Calculate Your Advertising ROI & ROAS in Seconds.

Our free ROI calculator helps digital consultants and business owners measure campaign performance across Google Ads, Meta Ads (Facebook/Instagram), and TikTok Ads.

 

Use our tool to calculate Return on Investment (ROI) or Return on Ad Spend (ROAS), providing instant metrics to evaluate your advertising effectiveness. Simply enter your ad spend and revenue figures to see your performance benchmarks.

HOW THIS ROI CALCULATOR WORKS

This calculator uses standard marketing formulas to evaluate your paid advertising performance:

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  • ROI Calculation:

    • ((Revenue - Ad Spend) / Ad Spend) × 100

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  • ROAS Calculation:

    • Revenue / Ad Spend

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  • Cost Per Lead:

    • Ad Spend / Number of Leads

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  • Break-even ROAS:

    • 1 / Gross Margin

 

The tool automatically handles all calculations, making it perfect for quick performance checks during campaign optimization.

GOOGLE ADS ROI VS. ROAS: WHAT'S THE DIFFERENCE?

While both Google Ads ROI and ROAS measure advertising effectiveness, they serve different purposes:

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ROI (Return on Investment) shows profitability percentage, while ROAS (Return on Ad Spend) measures revenue per dollar spent. Our calculator helps you track both metrics for complete performance analysis.

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For Google Ads campaigns, ROAS is often the primary metric, while ROI becomes crucial when evaluating overall business profitability from advertising spend.

META ADS (FACEBOOK/INSTAGRAM) PERFORMANCE CALCULATOR

Calculate your Meta Ads ROI and ROAS to evaluate Facebook and Instagram campaign performance. Our tool helps you:

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  • Determine if your Meta ad spend generates positive returns

  • Compare performance between different ad sets

  • Calculate cost per lead from your Facebook campaigns

  • Identify your break-even point for Instagram ads

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With rising CPMs on Meta platforms, accurate ROI calculation is essential for budget allocation decisions.

Meta Ads Benchmark Metrics

Industry averages for Meta advertising (2024 benchmarks):

  • Average ROAS: 2.5-3.5x for conversion campaigns

  • CPL (Lead Gen): 15−15−50 depending on industry

  • Break-even ROAS: Typically 1.5-2x for ecommerce

TIKTOK ADVERTISING ROI CALCULATION

Measure your TikTok Ads ROI with precision using our specialized calculator. TikTok's unique platform requires different performance benchmarks compared to Google or Meta:

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  • Higher engagement rates but often lower immediate conversion

  • Different attribution windows (7-day click/1-day view default)

  • Valuable for top-of-funnel awareness campaigns

 

Use our calculator to determine if your TikTok ad spend aligns with your marketing objectives and overall advertising strategy.

TikTok Ads Break-Even Analysis

The calculator's break-even ROAS feature is particularly valuable for TikTok, where many advertisers focus on customer acquisition cost (CAC) rather than immediate ROI.

 

Enter your product's gross margin to determine the minimum ROAS needed to profit from your TikTok campaigns.

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