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How to Find Low-Competition Blog Topics

Publishing blog content that nobody sees can feel like a waste of time. Many businesses pour effort into writing articles that are too general or too competitive to ever rank on Google.


There’s a smarter way to get noticed online by creating blog content based on low-competition, high-demand topics that New Zealanders are actively searching for. At TopTalent, we’ve seen this work first-hand. A blog we published about NZ business directories, while simple, continues to pull in impressions and clicks because it meets a specific, underserved need. This guide will show you how to find niche content ideas like that using free tools and a few key steps.


Step 1: Use Google Autocomplete to Discover What People Want


Open Google.co.nz in an incognito window and begin typing phrases your customers might search. The suggestions that pop up are real queries people are entering every day.


Try prompts like:


  • best places to advertise a hair salon in

  • how to promote a small café in

  • where to list a tradie business online

  • free marketing ideas for NZ startups

  • how to get more clients as a freelancer in NZ


These suggestions often lead you to long-tail searches that are highly specific but rarely written about. Take note of anything that feels locally focused — those are often the most valuable topics to cover.


Step 2: Use Google Keyword Planner (Free with a Google Ads Account)


You don’t need to run any ads to use this tool. Log into Google Ads, then go to:


Tools & Settings > Keyword Planner > Discover New Keywords


Make sure to set your location to New Zealand before entering general terms related to your business. Here are some starting ideas based on different industries:


  • A yoga studio might try: yoga near me, online yoga NZ, how to get yoga clients

  • A tradie might try: plumber Auckland, find local jobs NZ, how to get more leads for tradies

  • A hairdresser might try: list salon NZ, how to grow salon clientele, NZ salon business tips

  • A retail store might try: how to sell online NZ, get reviews NZ, local shop promotion ideas


Once the suggestions load, sort them by competition and look for terms with low or medium competition and even a small search volume. You don’t need thousands of monthly searches — even 30–50 targeted visits can bring real business over time.


Step 3: Use Free Tools to Discover Questions No One is Answering


Websites like AlsoAsked.com and AnswerThePublic show common question-based queries around your keywords. These are especially helpful for discovering what real people are struggling with.


Examples of questions you might find include:


  • “How do I get clients for my cleaning business in NZ?”

  • “Where can I list my Airbnb for free?”

  • “How to set up a business Facebook page in NZ?”

  • “How to get more bookings for a photography studio?”


These questions can easily become blog posts. Aim to write in a way that solves the problem in a clear, NZ-relevant manner — that’s where you’ll beat the big websites.


Step 4: Learn from the Blog Content That’s Already Working


If you already have content published, your own data is one of the best places to start. Log into Google Search Console and check the ‘Pages’ and ‘Queries’ tabs.


Look for:


  • Which blog posts are showing up in search (even without clicks)?

  • Are the topics extremely specific?

  • Can you create a follow-up post that supports or deepens the topic?


For example, a café that sees a few impressions on a post about “How to list your café on Google” might follow up with:


  • “How to Get Customer Reviews for Your Café in NZ”

  • “Free Platforms to Promote Your Café Online”

  • “List of NZ Food Blogs That Review Local Cafés”


A tradie who has a post about quoting jobs might try:


  • “Free Invoice Templates for NZ Tradies”

  • “Best Free Trade Listing Sites in NZ”

  • “How to Turn One-Off Clients into Repeat Work in the Trades”


Use what’s working as your compass, then build out a cluster of content that supports the same intent.


Low Competition Blog Topic Ideas Across Different NZ Industries


Here’s a list of potential blog topics that are locally relevant, low in competition, and highly searchable:


  • Free Online Directories for Tradies in NZ (2025 Edition)

  • How to Get More Bookings for Your Hair Salon Without Spending on Ads

  • Where to List Your Airbnb for Free in New Zealand

  • NZ-Specific Ways to Promote Your Cleaning Business Online

  • How to Set Up a Google Business Profile for Your Yoga Studio

  • Best Sites to Promote Local Art, Music, and Creative Projects in NZ

  • Free NZ Platforms for Hospitality Venues to Get Found Online

  • How to Get Customer Reviews for Your Local Business in 2025


You won’t find these on most big agency blogs because they’re too niche — and that’s exactly the point.


Start Small, Rank Faster


You don’t need dozens of blogs to get results. Just one article that answers a specific, under-served query can outperform a hundred generic ones. Focus on clarity, usefulness, and local relevance. That’s what ranks in New Zealand.


At TopTalent, we help businesses create blog strategies that cut through the noise and attract real attention online. If you'd like help choosing the right topics or building momentum, get in touch. We’re always keen to help smart NZ businesses win.


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