Types of SEO: Which One Will Get Your Business to #1 in 2025?

SEO isn't a one-size-fits-all game. Different businesses need different strategies, and understanding the various types of SEO is the key to staying ahead. Whether you're running a local business, a massive e-commerce store, or a content-heavy website, getting your SEO mix right can be the difference between being found or forgotten. Let's break it down.

1. Local SEO

For businesses that thrive on foot traffic or serve a specific area, local SEO is non-negotiable. This means optimising for location-based searches, making sure your Google Business Profile (GBP) is spot-on, managing customer reviews, and getting listed in the right directories. If your business relies on local customers, this is where you dominate.

2. Technical SEO

A fast, secure, and well-structured website is the foundation of strong SEO. Technical SEO focuses on site speed, mobile responsiveness, structured data, Core Web Vitals, and overall site architecture. It’s about making sure search engines can crawl and index your site efficiently while giving users a seamless experience.

3. E-commerce SEO

Online stores need more than just great products. Product pages, category structures, internal linking, and structured data all play a role in getting more visibility in search results. The goal is to drive traffic, improve conversions, and create an effortless shopping experience that ranks high and sells even higher.

4. On-Page SEO

Every page on your site should be working for you. That means optimising titles, meta descriptions, headers, images, and—most importantly—content. Keyword placement, internal linking, and user engagement signals tell search engines your page is worth ranking. Quality content that speaks to your audience while being search-friendly is the sweet spot.

5. Off-Page SEO

Building authority isn't just about what's on your site. Off-page SEO involves backlinks, brand mentions, social media signals, and partnerships that boost your site's credibility. Google loves a site that others trust, and strong off-page strategies help search engines see your site as a valuable source of information.

6. Content SEO

Great content doesn’t just happen. It’s crafted with purpose, structured for readability, and infused with strategic keywords. Blog posts, landing pages, guides, and thought leadership pieces should attract, inform, and convert. The right content strategy means search engines and audiences see your brand as an industry leader.

7. Mobile SEO

More than half of all searches happen on mobile, and Google prioritises mobile-friendly sites. A clunky, slow, or unresponsive website won’t just frustrate users—it’ll tank rankings. Mobile SEO ensures your site loads fast, adapts to any screen, and keeps visitors engaged.

8. International SEO

Targeting customers in multiple countries? Your SEO needs to speak their language—literally. International SEO includes hreflang tags, geo-targeting, and country-specific domains to make sure the right content reaches the right audience without cannibalising rankings.

9. Enterprise SEO

Big brands with massive websites need a different playbook. Enterprise SEO tackles large-scale optimisation, automation, and in-depth strategies to manage thousands (or millions) of pages efficiently. The stakes are higher, but so are the rewards.

10. Voice Search SEO

With smart assistants on the rise, people are searching differently. Voice search SEO focuses on conversational, question-based queries and featured snippets that get read out loud by devices. The goal is to appear in position zero and capture users who search with natural language.

11. News SEO

For media outlets and publishers, ranking in Google News and Top Stories is the holy grail. News SEO means fast indexing, optimising for trending topics, using structured data, and maintaining high journalistic standards to stay ahead of breaking news cycles.

12. Video SEO

YouTube is the second-largest search engine in the world. Optimising video titles, descriptions, thumbnails, and transcripts can get your content ranking in search results. Engagement signals like watch time, comments, and shares also play a huge role in visibility.

13. Programmatic SEO

Scaling SEO with automation? That’s where programmatic SEO comes in. Large marketplaces, directories, and aggregators use this to generate thousands of optimised pages at scale, helping them dominate search results with minimal manual input.

Which Type of SEO Do You Need?

No business thrives on just one type of SEO. A killer strategy combines multiple approaches to match your audience, industry, and goals. Whether you're a local hotspot, a fast-scaling e-commerce brand, or a content powerhouse, nailing your SEO game means better visibility, higher traffic, and stronger conversions.

Ready to optimise? Let’s talk. TopTalent specialises in crafting tailored SEO strategies that get results. Get in touch, and let’s turn searches into success.

How to Stop Emails Going to Spam: A Step-by-Step Guide to SPF, DKIM & DMARC

If you're running a business, the last thing you want is for your emails to end up in the spam folder. Whether you’re sending quotes, responding to leads, or running email campaigns, poor deliverability = lost revenue.

The fix? Proper email authentication with SPF, DKIM, and DMARC. Let’s break it down.

Why Are Your Emails Landing in Spam?

Several factors could be killing your email deliverability:

🚨 No authentication (SPF, DKIM, and DMARC missing)

🚨 Your domain isn’t trusted yet (new domains often have low reputation)

🚨 Spam-triggering content (words like free, urgent, win, or excessive links)

🚨 Your domain/IP is blacklisted (check MXToolbox for blacklists)

🚨 You’re using a free email provider (e.g., @gmail.com instead of a branded domain email)

By implementing SPF, DKIM, and DMARC, you’re telling email providers that your emails are legitimate.

Step 1: Set Up SPF (Sender Policy Framework)

SPF helps verify that your email is sent from an authorized mail server.

1. Log into your domain registrar (e.g., GoDaddy, Cloudflare, CrazyDomains)

2. Navigate to DNS settings

3. Add a TXT record with:

Host: @ (or your domain name)

Value: v=spf1 include:_spf.google.com ~all

TTL: 3600

4. Save & wait (can take up to 24 hours).

Step 2: Set Up DKIM (DomainKeys Identified Mail)

DKIM ensures your emails haven’t been tampered with in transit.

1. In your Google Workspace Admin Panel, go to:

   • Apps → Google Workspace → Gmail → Authenticate email

2. Select Generate New Record (choose 2048-bit for better security).

3. Copy the generated TXT record and add it to your domain’s DNS settings.

4. Save and wait for verification.

Step 3: Create a DMARC Policy

DMARC tells email providers what to do if SPF/DKIM fail.

1. Add another TXT record in your DNS settings:

   • Host: _dmarc

   • Value: v=DMARC1; p=none; rua=mailto:dmarc-reports@yourdomain.com; ruf=mailto:dmarc-reports@yourdomain.com; fo=1

   • TTL: 3600

   • Make sure you replace "yourdomain.com" with your actual domain.

2. Save changes and wait for DNS propagation.

3. Monitor your DMARC reports for suspicious activity.

Step 4: Test & Monitor Your Email Deliverability

Once your records are set up, check if your emails are landing in inboxes:

✅ Send test emails to Gmail, Outlook, and Yahoo

✅ Use MXToolbox or Google Admin Toolbox for diagnostics

✅ If emails still go to spam, tighten your DMARC policy (p=quarantine or p=reject)

Final Tips on How to Stop Emails Going to Spam

📌 Use a business email (e.g., hello@yourdomain.com, not @gmail.com)

📌 Avoid spammy words (free, win, urgent)

📌 Warm up your domain—send emails in small, consistent batches first

📌 Check if your domain is blacklisted on MXToolbox

Conclusion: Lock Down Your Email Deliverability

Setting up SPF, DKIM, and DMARC is non-negotiable if you want to land in inboxes, not spam folders. It’s a technical step, but once done, your email reputation (and open rates) will skyrocket.

Need help on how to stop emails going to spam? Let’s set it up for you. 🚀

The Ultimate Guide to Content-Based Backlink Building: Guest Posts, PR Mentions & Outreach

High-quality backlinks are essential for SEO, but not all backlinks are created equal. Content-based backlink building focuses on securing editorial links from trusted sources by providing value through content. This strategy not only improves domain authority but also enhances brand credibility.

In this guide, we’ll cover:

• Guest Posting: How to find and secure guest blogging opportunities

• PR-Based Backlinks: Strategies to get featured in media publications

• Outreach & Relationship Building: How to approach site owners and journalists effectively

• Templates & Examples: Ready-to-use outreach email templates

Guest Posting: How to Find and Secure Guest Blogging Opportunities

Guest posting remains one of the most effective ways to earn high-authority backlinks. But not every site is worth your time—aim for reputable, high-domain authority (DA) websites.

1. What’s a DA 40+ Website & Why Does It Matter?

Domain Authority (DA) is a score (0-100) that predicts how well a site will rank on Google. A DA 40+ site is considered solid—think industry blogs, reputable news sites, and high-traffic niche websites. You can check DA scores using tools like Moz, Ahrefs, or SEMrush.

2. Finding the Right Websites for Guest Posting

Look for websites that:

• Are relevant to your industry (marketing, tech, finance, lifestyle, etc.)

• Have strong domain authority (DA 40+ is ideal)

• Have an engaged audience (comments, social shares, active blog updates)

Where to Find Guest Posting Opportunities:

• Google Search: Try searches like:

  • “write for us + [industry]”

  • “guest post guidelines + [topic]”

  • “contribute + [niche]”

• Competitor Backlinks: Use Ahrefs or SEMrush to see where competitors are guest posting.

• LinkedIn & Twitter: Search for guest post callouts from editors and bloggers.

3. Pitching Your Guest Post Idea

Editors and site owners receive countless pitches. Make yours stand out:

Example Guest Post Outreach Email:

Subject: Guest Post Proposal: [Proposed Title]

Hi [Editor’s Name],

I’ve been following [Website Name] and love your content, especially [mention a recent post]. I’d love to contribute an article that aligns with your audience’s interests.

Here are a few topics I think your readers would enjoy:

1. [Headline Idea #1]

2. [Headline Idea #2]

3. [Headline Idea #3]

I’ve previously written for [mention reputable sites], and I ensure original, well-researched content.

Would love to discuss this further!

How to Earn PR Mentions & Media Backlinks

Getting featured in news articles, online magazines, or business publications can earn high-authority backlinks and exposure.

1. How to Find Journalists & Reporters Covering Your Industry

• Google News Search: Search for recent articles on your topic and note the journalists writing them.

• Twitter/X: Journalists often put out calls for sources. Search keywords like #journorequest + your industry.

• LinkedIn: Follow industry reporters and check their recent posts.

• Muck Rack & Qwoted: These tools connect you with journalists actively looking for sources.

2. Pitching to Journalists & Bloggers

Journalists don’t care about your business—they care about a story. Make sure your pitch is timely, valuable, and relevant to their beat.

Example PR Outreach Email:

Subject: Expert Insight for Your [Topic] Article

Hi [Journalist’s Name],

I came across your recent article on [Publication] about [Topic] and loved your insights. If you’re ever covering [related topic], I’d be happy to provide expert input on:

• [Key Insight #1]

• [Key Insight #2]

Let me know if I can assist with future articles!

3. Press Releases & Newsworthy Content

• Announce major milestones (product launches, partnerships, funding rounds)

• Use PR distribution services like PRWeb, Newswire, or EIN Presswire

• Reach out directly to industry bloggers covering similar stories

Building Relationships for Long-Term Backlink Success

Securing backlinks isn’t just about cold outreach—it’s about building relationships with site owners, journalists, and influencers.

1. Engaging with Editors & Journalists on Social Media

• Follow them on Twitter, LinkedIn, and Threads

• Comment on their posts and share their articles

• Provide value before asking for a link

2. Offer Value Before Asking

• Feature them in your own content first (e.g., “Top 10 SEO Blogs to Follow”)

• Provide free insights, research, or data they can use in their articles

• Collaborate on co-branded content or expert roundups

3. Repurpose & Syndicate Your Content

• Submit articles to Medium, LinkedIn Articles, and Business2Community

• Cross-post on Reddit, Quora, and industry forums (without spamming)

• Partner with podcasts or YouTube channels to get featured links

Final Thoughts

Content-based backlink building is the best long-term strategy for improving your SEO while growing brand authority. The key is to create valuable content, pitch strategically, and build relationships over time.

Next Steps:

• Start with guest posting using the outreach template provided

• Find journalists using Google News, Twitter/X, and LinkedIn

• Use the PR pitching strategy to land media backlinks

Need help securing high-authority backlinks? Contact TopTalent for expert link-building services. 🚀