On-Page SEO: How to Rank Higher in 2025

Getting your website to the top of Google isn’t just about publishing content—it’s about making sure search engines and users can easily find, understand, and engage with it. That’s where on-page SEO comes in. By fine-tuning elements like your titles, content structure, and internal links, you can significantly boost your rankings, increase traffic, and improve conversions.

What is On-Page SEO?

On-page SEO refers to all the optimisations made directly on a webpage to improve its visibility in search engines. This includes keyword usage, meta tags, content structure, internal linking, and site speed. Unlike off-page SEO (which focuses on backlinks and external factors), on-page SEO gives you direct control over how well your page performs in search results.

A well-optimised page sends strong signals to search engines about its topic, relevance, and quality, helping it rank for the right keywords. If search engines can easily crawl and understand your content, they’re more likely to rank it higher for relevant searches.

Why On-Page SEO Matters in 2025

Google’s algorithms are more advanced than ever, prioritising user experience, relevance, and content quality. Without proper on-page optimisation, even the best content might struggle to rank. A strong on-page SEO strategy ensures your pages are easy to read, fast-loading, and fully optimised for search intent.

Google’s focus on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) means that content must be both high-quality and credible. Websites that demonstrate strong expertise and provide real value will have an edge over competitors in search rankings.

Key On-Page SEO Strategies

1. Optimise Your Title Tags & Meta Descriptions

Your title tag is the first thing users see in search results. It should include your target keyword (on-page SEO best practices) while being compelling enough to drive clicks.

• Example: "On-Page SEO Best Practices: How to Rank Higher in 2025"

• Keep it under 60 characters for best results.

• Write unique, engaging meta descriptions (under 160 characters) with a strong call to action.

Your meta description is a short summary that appears under your title in search results. While it doesn’t directly influence rankings, a well-crafted meta description can significantly improve click-through rates (CTR), leading to more traffic.

2. Use Keyword-Optimised Headings (H1, H2, H3)

Google prioritises well-structured content. Use your primary keyword naturally in headings to signal relevance.

• H1: Should include the main topic (e.g., "On-Page SEO: How to Rank Higher in 2025").

• H2 & H3: Use variations like "Best On-Page SEO Practices for 2025" to reinforce relevance.

Well-structured content helps both users and search engines understand your page’s hierarchy. A clear structure improves readability, keeping visitors engaged and reducing bounce rates.

3. Create High-Quality, Engaging Content

Google rewards valuable, well-structured content that answers user queries. To improve rankings:

• Write at least 1,000+ words (if the topic requires it).

• Use short paragraphs, bullet points, and images for readability.

• Incorporate latent semantic indexing (LSI) keywords to provide context.

What are LSI Keywords?LSI (Latent Semantic Indexing) keywords are words and phrases related to your main keyword. They help search engines understand the context of your content. For example, if your main keyword is "SEO strategies", related LSI keywords might include "Google ranking factors," "on-page optimisation techniques," and "keyword research methods."

Using LSI keywords naturally within your content improves its relevance and ensures you rank for a broader range of search queries.

4. Improve Internal Linking

Internal links help distribute page authority and guide users to relevant content. Best practices:

• Link to at least 3-5 related pages within your site.

• Use descriptive anchor text (e.g., "Learn more about SEO keyword research").

• Avoid excessive links—keep it natural.

Internal linking also helps reduce bounce rates by keeping users on your site longer. By directing visitors to related content, you enhance their experience and encourage deeper engagement with your website.

5. Optimise Images & Multimedia

Search engines can’t "see" images, so proper optimisation is crucial.

• Use descriptive file names (e.g., "on-page-seo-checklist-2025.jpg").

• Add alt text for accessibility and keyword relevance.

• Compress images to improve site speed.

Including multimedia like videos and infographics can also enhance user engagement. Google values content that keeps visitors interested, so adding rich media can improve dwell time and rankings.

6. Focus on Mobile-Friendliness & Page Speed

Over 60% of searches happen on mobile, and slow sites lose rankings fast.

• Use Google’s Mobile-Friendly Test to check responsiveness.

• Enable lazy loading for images and videos.

• Minimise heavy scripts and leverage browser caching.

A slow-loading page frustrates users and increases bounce rates. Google’s Core Web Vitals measure site speed, interactivity, and visual stability, making page performance an essential ranking factor.

Frequently Asked Questions (FAQs)

1. How long does on-page SEO take to work?

On-page SEO improvements can start showing results in a few weeks to a few months, depending on factors like competition, domain authority, and content quality.

2. Is on-page SEO more important than off-page SEO?

Both are important, but on-page SEO is foundational. Without well-optimised pages, off-page efforts (like backlinks) may not be as effective.

3. How often should I update my on-page SEO?

Regularly! SEO is dynamic, so update content every few weeks to 3 months, optimise for new keywords, and monitor performance using tools like Google Search Console.

4. What’s the most common on-page SEO mistake?

Ignoring title tags and meta descriptions, keyword stuffing, and having poor site speed are among the biggest on-page SEO mistakes.

Final Thoughts: Master On-Page SEO for Better Rankings

The right on-page SEO best practices can significantly boost your rankings, drive more traffic, and improve user engagement. By optimising your content, structure, and technical elements, you set your website up for long-term success in 2025 and beyond.

🚀 Need expert SEO help? TopTalent specialises in high-performance SEO strategies. Let’s take your rankings to the next level—get in touch today!

Types of SEO: Which One Will Get Your Business to #1 in 2025?

SEO isn't a one-size-fits-all game. Different businesses need different strategies, and understanding the various types of SEO is the key to staying ahead. Whether you're running a local business, a massive e-commerce store, or a content-heavy website, getting your SEO mix right can be the difference between being found or forgotten. Let's break it down.

1. Local SEO

For businesses that thrive on foot traffic or serve a specific area, local SEO is non-negotiable. This means optimising for location-based searches, making sure your Google Business Profile (GBP) is spot-on, managing customer reviews, and getting listed in the right directories. If your business relies on local customers, this is where you dominate.

2. Technical SEO

A fast, secure, and well-structured website is the foundation of strong SEO. Technical SEO focuses on site speed, mobile responsiveness, structured data, Core Web Vitals, and overall site architecture. It’s about making sure search engines can crawl and index your site efficiently while giving users a seamless experience.

3. E-commerce SEO

Online stores need more than just great products. Product pages, category structures, internal linking, and structured data all play a role in getting more visibility in search results. The goal is to drive traffic, improve conversions, and create an effortless shopping experience that ranks high and sells even higher.

4. On-Page SEO

Every page on your site should be working for you. That means optimising titles, meta descriptions, headers, images, and—most importantly—content. Keyword placement, internal linking, and user engagement signals tell search engines your page is worth ranking. Quality content that speaks to your audience while being search-friendly is the sweet spot.

5. Off-Page SEO

Building authority isn't just about what's on your site. Off-page SEO involves backlinks, brand mentions, social media signals, and partnerships that boost your site's credibility. Google loves a site that others trust, and strong off-page strategies help search engines see your site as a valuable source of information.

6. Content SEO

Great content doesn’t just happen. It’s crafted with purpose, structured for readability, and infused with strategic keywords. Blog posts, landing pages, guides, and thought leadership pieces should attract, inform, and convert. The right content strategy means search engines and audiences see your brand as an industry leader.

7. Mobile SEO

More than half of all searches happen on mobile, and Google prioritises mobile-friendly sites. A clunky, slow, or unresponsive website won’t just frustrate users—it’ll tank rankings. Mobile SEO ensures your site loads fast, adapts to any screen, and keeps visitors engaged.

8. International SEO

Targeting customers in multiple countries? Your SEO needs to speak their language—literally. International SEO includes hreflang tags, geo-targeting, and country-specific domains to make sure the right content reaches the right audience without cannibalising rankings.

9. Enterprise SEO

Big brands with massive websites need a different playbook. Enterprise SEO tackles large-scale optimisation, automation, and in-depth strategies to manage thousands (or millions) of pages efficiently. The stakes are higher, but so are the rewards.

10. Voice Search SEO

With smart assistants on the rise, people are searching differently. Voice search SEO focuses on conversational, question-based queries and featured snippets that get read out loud by devices. The goal is to appear in position zero and capture users who search with natural language.

11. News SEO

For media outlets and publishers, ranking in Google News and Top Stories is the holy grail. News SEO means fast indexing, optimising for trending topics, using structured data, and maintaining high journalistic standards to stay ahead of breaking news cycles.

12. Video SEO

YouTube is the second-largest search engine in the world. Optimising video titles, descriptions, thumbnails, and transcripts can get your content ranking in search results. Engagement signals like watch time, comments, and shares also play a huge role in visibility.

13. Programmatic SEO

Scaling SEO with automation? That’s where programmatic SEO comes in. Large marketplaces, directories, and aggregators use this to generate thousands of optimised pages at scale, helping them dominate search results with minimal manual input.

Which Type of SEO Do You Need?

No business thrives on just one type of SEO. A killer strategy combines multiple approaches to match your audience, industry, and goals. Whether you're a local hotspot, a fast-scaling e-commerce brand, or a content powerhouse, nailing your SEO game means better visibility, higher traffic, and stronger conversions.

Ready to optimise? Let’s talk. TopTalent specialises in crafting tailored SEO strategies that get results. Get in touch, and let’s turn searches into success.

How to Stop Emails Going to Spam: A Step-by-Step Guide to SPF, DKIM & DMARC

If you're running a business, the last thing you want is for your emails to end up in the spam folder. Whether you’re sending quotes, responding to leads, or running email campaigns, poor deliverability = lost revenue.

The fix? Proper email authentication with SPF, DKIM, and DMARC. Let’s break it down.

Why Are Your Emails Landing in Spam?

Several factors could be killing your email deliverability:

🚨 No authentication (SPF, DKIM, and DMARC missing)

🚨 Your domain isn’t trusted yet (new domains often have low reputation)

🚨 Spam-triggering content (words like free, urgent, win, or excessive links)

🚨 Your domain/IP is blacklisted (check MXToolbox for blacklists)

🚨 You’re using a free email provider (e.g., @gmail.com instead of a branded domain email)

By implementing SPF, DKIM, and DMARC, you’re telling email providers that your emails are legitimate.

Step 1: Set Up SPF (Sender Policy Framework)

SPF helps verify that your email is sent from an authorized mail server.

1. Log into your domain registrar (e.g., GoDaddy, Cloudflare, CrazyDomains)

2. Navigate to DNS settings

3. Add a TXT record with:

Host: @ (or your domain name)

Value: v=spf1 include:_spf.google.com ~all

TTL: 3600

4. Save & wait (can take up to 24 hours).

Step 2: Set Up DKIM (DomainKeys Identified Mail)

DKIM ensures your emails haven’t been tampered with in transit.

1. In your Google Workspace Admin Panel, go to:

   • Apps → Google Workspace → Gmail → Authenticate email

2. Select Generate New Record (choose 2048-bit for better security).

3. Copy the generated TXT record and add it to your domain’s DNS settings.

4. Save and wait for verification.

Step 3: Create a DMARC Policy

DMARC tells email providers what to do if SPF/DKIM fail.

1. Add another TXT record in your DNS settings:

   • Host: _dmarc

   • Value: v=DMARC1; p=none; rua=mailto:dmarc-reports@yourdomain.com; ruf=mailto:dmarc-reports@yourdomain.com; fo=1

   • TTL: 3600

   • Make sure you replace "yourdomain.com" with your actual domain.

2. Save changes and wait for DNS propagation.

3. Monitor your DMARC reports for suspicious activity.

Step 4: Test & Monitor Your Email Deliverability

Once your records are set up, check if your emails are landing in inboxes:

✅ Send test emails to Gmail, Outlook, and Yahoo

✅ Use MXToolbox or Google Admin Toolbox for diagnostics

✅ If emails still go to spam, tighten your DMARC policy (p=quarantine or p=reject)

Final Tips on How to Stop Emails Going to Spam

📌 Use a business email (e.g., hello@yourdomain.com, not @gmail.com)

📌 Avoid spammy words (free, win, urgent)

📌 Warm up your domain—send emails in small, consistent batches first

📌 Check if your domain is blacklisted on MXToolbox

Conclusion: Lock Down Your Email Deliverability

Setting up SPF, DKIM, and DMARC is non-negotiable if you want to land in inboxes, not spam folders. It’s a technical step, but once done, your email reputation (and open rates) will skyrocket.

Need help on how to stop emails going to spam? Let’s set it up for you. 🚀